With more betting opportunities than ever before, bookmakers and professional gamblers have turned to technology to stay ahead of the game. 


In the case of bookmakers, they produce a massive betting program to satisfy a demanding audience. On the other side of the coin, sharps (professional gamblers) use technology to find market inefficiencies.


While bookmakers are able to add juice (%) into the game, that advantage disappears when a punter can successfully shop between competitors. Sharps have another luxury, they can pick & choose which games and markets to bet!


Most professional gamblers have long used bots to find an edge, and many websites offer paying subscribers a sure bet service. For those interested, Betburger, Trademate & Oddstorm come to mind. 


The advantage of using technology to find value bets is they are faster than humans. For those wanting to secure a arbitrage (sure win), execution speed is the main tool!


Technology which will help the cause include:





A crawler allows extraction of web data on big scale from different platforms at the same time. Crawlers are often called web spiders, web robots, automatic indexers and ants. 


The method used to scan or crawl through web pages is known has web crawling or spidering!


To give a best example of Web crawlers, the Google search engine uses such a method to index pages. In short, crawlers data mine, and with regards to betting. They gather information you choose to collect from chosen bookmakers.


For those interested in making a crawler, loads of websites offer open source web crawlers for data mining. You can find a 50 long list on bigdata-madesimple.com (click here for the link)






Scrapers extract data from websites. In the case of betting scrapers, they take odds from a bookmakers website. For professional gamblers these bots compare extracted odds in the hope of finding betting value. 


For someone technically gifted building a scraper in C# using .NET is relatively easy. Typically an XML feed or API feed imports data .


If you can’t build a scraper you can use open source code. Alternatively, pay someone to build a scraper for you! 


By using sites such has Freelancer, you can order a scraper for as low as $200. The biggest challenge is finding someone reliable enough, but you can figure that out.


 The cost for building a scraper will depend on complexities, because some bookmaker sites are easier to scrape than others! 





One of the biggest issues for any professional gambler is getting high stakes covered. Avoiding detection and extracting money from bookmakers is the main challenge! In order to explain what a bet placement bot can do for you, here is an example..


Institutional investors use the term ‘’Iceberg’ order’ to buy large amounts of securities without tipping off the market. By using this method you can lower the risk of alerting the market. In the world of betting, spreading stakes thinly helps hide betting interest and stops odds slippage. 


If the bookmakers get wind of a pro bet they will cut the odds. Suffice to say, avoiding detection helps with longevity of betting accounts.


Bet placement bots can:


* Automate tipster picks


* Camouflage bets on exchanges 


* Set minimum line targets with dynamic odds bookmakers.


* For arbitrage players, they execute the bet taking process better than humans.


* Spread the stake around between different betting accounts.







The main aim of a predator bot is to anticipate where the action is going. For example, detecting ‘’icebergs’’ and getting in on the action works. 


By anticipating the betting market, the predator bot can buy low and sell high. The main aim is to find betting value, and be ahead of momentum.  While these bots are more associated with dealing securities, professional betting organisation use predator bots to maximise return!






Mathematical modelling is nothing new to sports betting. In fact, bookmakers and professional punters have been using predictive modelling for many years. 


Ever heard of Bill Benter?, back in 2001 (with a partner) he cracked the then HK$100 million horse racing jackpot at Happy Valley (Hong Kong). To do that his algorithm worked through more than 10 million combinations, and in the last heat it relied on 36 from 51,381 possibilities. Despite winning that bet, the pair decided it would be wrong to collect the winnings. While that sounds very generous, Benter had already won 100’s of millions from betting horses in HK!


Big Bookmakers use predictive models to make betting lines, lower grade bookmakers copy them. In fact, most subscribe to data services such has those supplied by Sportradar, it’s particularly the case for in-play betting!


The challenge for professional betting syndicates is to find an edge, and to do that they too build Predictive sport betting models. Highly paid quantitative analysts, (often with a phD or masters in maths) are given the task of finding the right formula!


With advances in AI (artificial intelligence) and machine learning, systems are becoming more complex. If you find the right key, data driven analysis is the way to big profits!





We know the business of sports betting. For ambitious people/organisations wanting to get ahead in the game, we offer a 1-2-1 betting consultancy service.


From semi pro gamblers to betting syndicates, we advise on how to maximise your business. Services offered include:


* How to become profitable quickly

* In-play betting (beginner to advanced)

* How to grow into an even more successful gambler.

* How to get around bookmaker limits

* Software/ tools

* Business structuring

* Syndication

* Financing

* Partner contracts (taxation/legal)

* Opinion!

* Network - best connected with the right people!


You have a problem, or are ready to ramp it up — admin@betting-analyst.com